Big Waffle Energy: the story

When we (ShannaJean) were at the Red Alder Fiber Retreat in Tacoma, Washington in 2020, we got matching heart waffle tattoos, to celebrate our friendship with each other and mutual love of sweet treats. Inspired by Leslie Knope (from Parks & Rec) and her waffle obsession and unflinching friend energy, we talked (and ate) waffles a lot on that trip. We wanted to harness some big loving energy, and turn some existing phrases on their heads. We truly believe that language has power, and, to quote Glennon Doyle, “Intentional speech is such a lovely way to love.”

Lorajean and Shannon showing off matching heart waffle tattoos while holding heart-shaped waffles


To that end, you may have heard the phrase “big d*ck energy”, which is a sexist and misogynistic metaphor for swagger or having an aura of confidence, without the cockiness. That is the phrase we wanted to turn on its head, and by doing so, harness a sweeter, less male-anatomy-centered energy, which we gleefully call Big Waffle Energy. What Big Waffle Energy means to us is this: big friendship energy, big uplifting others energy, big loving energy. Sweet and fluffy energy.

heart waffle shaped sticker and pin with Big Waffle Energy printed

If you want to embody this Big Waffle Energy alongside us, check out our website, where we have Big Waffle Energy enamel pins, needle minders, and stickers!


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